There is a specific kind of shame that lives in the closed project. Not the loud shame of a public failure, but the quieter kind, the kind that sits in the back of your Google Drive in a folder you never open. The Notion workspace you stopped updating. The course you built, launched and then […]

The Test Here’s the part people don’t expect: most of the things we’ve stopped weren’t failing. Some were working, just not well enough to justify what they were costing us. And “cost” is not always money. Sometimes it’s the staff hours spent on a headache that could have gone somewhere else, sometimes it’s the reputation […]