A behind-the-scenes look at Bayyinah ARÖMER, our summer Arabic program in Istanbul, from the placement exam to the farewell dinner. Every summer, students of the Quran walk into the same classroom building in Istanbul, most of them strangers to each other, all of them there for the same reason. Some of them are thirteen years […]

Okay so I want to talk about something that comes up in my DMs more than almost anything else, and it’s not about funnels or email sequences or growing an audience. It’s a quieter question and it usually sounds something like: “I’m building something I believe in, but nobody seems to care. Is that a […]

For the last couple of years, the most common thing we heard from community organizers wasn’t a complaint, it was a question: how do we actually use your content? They had Bayyinah TV, they had motivated people showing up on Sunday mornings or Wednesday evenings, and they had no idea where to start or what […]